CUPERTINO, Calif., Nov. 30 /PRNewswire/ -- Trend Micro CEO and co-founder Eva Chen was named one of the 100 Top Most Influential Executives in the Industry by Everything Channel's CRN. Chen was included on the Influential Leader list, as well as on the 25 Most Influential Executives list, for her leadership and influence on the channel.
Since Trend Micro's inception in 1988, Eva Chen has turned the company into one of the world's most innovative and channel-friendly Internet content security providers. Before becoming CEO, Eva served as executive vice president from 1988-1996 and CTO from 1996-2004. Under her direction, Trend Micro has produced a string of industry firsts, from unique products to security management approaches. She was appointed CEO in late 2004.
Trend Micro, a channel-driven company, provides the tools, solutions, and services to ensure partner success. In 2008 the company introduced the Trend Micro™ Smart Protection Network™, a next-generation cloud-client content security infrastructure designed to protect customers from Web, email, and file threats. In 2009, Trend Micro launched a new SaaS for the Channel program to help educate, incent and enable Trend Micro channel solution partners to sell hosted products.
Selected by the editors of CRN, the Top 100 Most Influential Executives in the Industry recognizes executives who have changed the way the channel does business today and in the future. This year's list salutes the 25 Most Influential Executives - individuals who are focused on innovation, as well as consistency and those overcoming remarkable challenges; the 25 Channel Sales Leaders - hard charging executives who are driving their indirect organization and partners forward with sales and marketing initiatives; the 25 Most Innovative Executives - individuals who exude innovation from either a technology or business strategy front; and the 25 Mavericks - executives whose brash and bold thinking is changing the rules of the channel.
"Trend Micro believes that security should fit into a company's overall IT infrastructure. Channel partners are the key to helping us achieve this goal for our customers," said Chen. "Our channel strategy is to come out with the most innovative products and solutions both for the channel and our customers."
"With so many innovative channel executives in the industry today we've expanded our list to include 100 executives. We've highlighted the most influential, the sales leaders, the most innovative as well as those who have changed the rules of the channel. We salute these leaders for their hard work and devotion to the technology channel," said Robert C. DeMarzo, senior vice president and editorial director, Everything Channel.
The Top 100 Most Influential list was based on nominations from solution providers and industry executives rating channel influence, effectiveness and visibility along with business and sales impact.
The final selections were made by a panel of Everything Channel Editors with input from the senior management team and VAR and customer Advisory Board. Among the long list of criteria were sales through the channel, VAR specific sales, channel investment and resources, top executive channel advocacy and visibility, year long performance in Everything Channel research projects including Annual Report Card and Channel Champs.
Winners were announced in the November 30 issue of CRN. To read about the Top 100 Most Influential Executives in the Industry, go to www.channelweb.com.
About Trend Micro Inc.
Trend Micro Incorporated, a global leader in Internet content security, focuses on securing the exchange of digital information for businesses and consumers. A pioneer and industry vanguard, Trend Micro is advancing integrated threat management technology to protect operational continuity, personal information, and property from malware, spam, data leaks and the newest Web threats. Visit TrendWatch at http://www.trendmicro.com/go/trendwatch to learn more about the latest threats. Trend Micro's flexible solutions, available in multiple form factors, are supported 24/7 by threat intelligence experts around the globe. Many of these products and solutions are powered by the Trend Micro™ Smart Protection Network™, a next generation cloud-client content security infrastructure designed to protect customers from Web threats. A transnational company, with headquarters in Tokyo, Trend Micro's trusted security solutions are sold through its business partners worldwide. Please visit http://www.trendmicro.com/.
About Everything Channel (www.everythingchannel.com, www.channelweb.com)
Everything Channel, headquartered in Framingham, MA, is the one-stop shop for managing and accelerating technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.
About United Business Media Limited (www.unitedbusinessmedia.com)
United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $1.6 billion.
SOURCE: Trend Micro
Web site: http://www.trendmicro.com/
http://www.everythingchannel.com/
http://www.unitedbusinessmedia.com/
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