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Trend Micro Named to CRN’s 2013 5-Star Partner Program Guide
5-Star designation in annual guide identifies the IT channel’s most elite vendor partner programs

CUPERTINO, Calif., March 25, 2013 – Trend Micro Inc. (TYO: 4704; TSE: 4704), the global leader in cloud security, today announced it has been named to CRN’s 2013 Partner Program Guide, and awarded a 5-Star Partner rating. The CRN Partner Program Guide is the definitive listing of manufacturers and software publishers that service solution providers or provide products to the IT Channel.  The guide recognizes those vendors who have channel programs and derive a portion of their sales through the indirect IT Channel.  The 5-Star Partner Program rating recognizes an elite subset of Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs.
The list methodology is based on objective criteria that takes into account each vendor’s investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication. Vendors are assessed using information provided in their completed applications. 

For more than 25 years, Trend Micro has been, and will continue to be, a channel-driven organization. It has established an impeccable reputation for tailoring its partner programs around the strengths and expertise of each individual partner. To help leverage these partners’ strengths, dedicated partner segments have been established to empower them to go to market armed with compelling customer-focused solutions. People, resources, promotions, tools and programs have been implemented and uniquely aligned at each partner level to ensure each partner’s success.

The new Trend Micro™ PartnerPlus Program provides the enhanced benefits needed to achieve new levels of success. By offering greater support, resources and rewards, Trend Micro helps partners differentiate their business, gain a competitive advantage, and grow their share of the security market. 

“The companies listed in CRN’s 2013 Partner Program Guide represent a comprehensive list of the best channel programs in the market today,” said Kelley Damore, Senior Vice President and Editorial Director, for UBM Tech Channel’s CRN. “The 5-star award is reserved for vendors that understand that a successful partnership does not rely solely on the technology. By offering their partners tools, education and regular updates, vendors on this list go above and beyond traditional support to ensure a mutually beneficial partnership.”

“Every year our partner program evolves based on feedback from our partners. I am especially excited this year, as we have customized our tiered programs to align with our partners’ strong points. We are laser-focused on helping partners drive distinction through our specialization programs, our enhanced training program and customized incentive and reward programs. Trend Micro is all about creating and
delivering campaigns that drive success for our partners,” said Partha Panda, vice president Channel Sales at Trend Micro.

The 2013 Partner Program Guide will be featured on CRN.com and the 5-Star Partners listing will be highlighted in the March 2013 issue of CRN.

Trend Micro is the worldwide leading content security vendor for small business (<100 employees). According to the latest Canalys estimates on content security for 2012, Trend Micro has the highest market share, outperforming other small business security vendors.

Canalys defines content security in their findings as: anti-malware, data loss prevention (DLP), encryption, messaging security, and web threat security products. Using our industry-leading Trend Micro™ Smart Protection Network™ cloud computing security infrastructure to proactively block threats before they can reach your devices, Trend Micro™ Worry-Free™ Business Security products are specifically designed for smaller organizations.


About Trend Micro

Trend Micro Incorporated (TYO: 4704; TSE: 4704), the global cloud security leader, creates a world safe for exchanging digital information with its Internet content security and threat management solutions for businesses and consumers.  A pioneer in server security with over 20 years’ experience, we deliver top-ranked client, server and cloud-based security that fits our customers’ and partners’ needs, stops new threats faster, and protects data in physical, virtualized and cloud environments. Powered by the industry-leading Trend Micro™ Smart Protection Network™ global threat intelligence data mining framework, our products and services stop threats where they emerge – from the Internet. They are supported by 1,000+ threat intelligence experts around the globe. 
Additional information about Trend Micro Incorporated and the products and services are available at Trend Micro.com. This Trend Micro news release and other announcements are available at http://newsroom.trendmicro.com/  and as part of an RSS feed at www.trendmicro.com/rss.   Or follow our news on Twitter at @TrendMicro.

About UBM Tech Channel (www.ubmchannel.com)
UBM Tech Channel, a UBM company, is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, UBM Tech Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. To learn more about UBM Tech Channel, visit us at: www.ubmchannel.com.


UBM llc (www.ubm.com)
UBM llc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries is organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

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