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Trend Micro Announces Mobile Security Services with Chunghwa Telecom
New services to include mobile protection for SMBs, personal devices, and smartphone app scanning.

Cupertino, CA -- January 16, 2013 -- Trend Micro Incorporated (TYO: 4704;TSE: 4704), the global leader in cloud computing, and Chunghwa Telecom (CHT), Taiwan's largest telecom service company, announced two cloud computing services, Mobile Device Management (MDM) for SMBs and Trend Micro™ Mobile Security (TMMS) for personal mobile security. In addition, the Trend Micro Mobile App Reputation Service (MARS)*, which helps consumers make informed decisions about which apps are safe and reliable, will be released on the CHT Hami Apps store** during the first quarter of 2013. Trend Micro and CHT provide all aspects of mobile security to establish a solid security foundation across all of its platforms and devices.

Enterprise Mobile Security Service: Easy to Deploy, Unified Endpoint Protection

With cloud computing and mobile workforce now a reality, more and more organizations are adopting BYOD policies to improve productivity and generate greater innovation. However, BYOD also increases the number of potential threats such as unsecure mobile access, vulnerability of data, device loss or theft, and privacy risk.

Small businesses are looking for a cost-effective and efficient BYOD implementation strategy that would allow IT to maintain visibility and control when employees bring their own devices to work, sharing files and data outside the office. Trend Micro and Chunghwa Telecom collaborate to release enterprise mobile security services, providing an enterprise mobile device management solution. MDM is a cloud-based service that includes anti-theft, anti-virus, encryption, app and device management, and is especially suitable for SMBs. Sold as a monthly subscription, it can easily be deployed within existing infrastructures without extra software or hardware implementation. The enterprise mobile device management service is easy to manage and enables IT to configure, manage and monitor threat and data protection through a single console. SMEs are also invited to try the service for free on a trial basis.

Mobile App Reputation automatically analyzes mobile apps for malware threats

According to new figures released from the analyst firm, IDC, Android device shipments reached 136 million units in Q3 2012, which accounts for 75 percent of the 181.1 million shipments during the quarter. According to IDC’s Worldwide Quarterly Phone Tracker report, three out of every four smartphones shipped during Q3 2012 had the Android operating system. With the growth of the Android mobile devices, there is also a large increase in mobile malware targeted at Android. Malicious or potentially malicious mobile applications jumped from 28,000 at the end of the second quarter to 175,000 at the end of the third quarter, according to Trend Micro's latest cyber threat report - a six-fold increase.

The Trend Micro Mobile App Reputation Service for app store providers enables app stores to scan and rate every app before they are posted online. This cloud-based scanning service dynamically tests mobile applications for malicious activity, resource usage and privacy violations. Mobile App Reputation analyzes app code and actual app behavior to identify risks from malware and private data leakage. It also indicates exploit of battery, memory, and data resources. CHT is the first telecom service company to adopt Trend Micro Mobile App Reputation Service.  

“Chunghwa Telecom is committed to building a safe mobile information environment for enterprise, consumers, and even application software platforms with infrastructure protection and endpoint security management. Together, Chunghwa Telecom and Trend Micro, will provide more proactive, more convenient, and higher value-added mobile security solutions. We will continue our efforts in consolidating the foundation for mobile environments and digital information in Taiwan,” said Kuo-Feng Lin, Chairman of Chunghwa Telecom.

“It is a great honor to work with Chunghwa Telecom to provide Trend Micro Mobile App Reputation Service on Hami. Through the Trend Micro Smart Protection Network global cloud security infrastructure, threats can be identified rapidly and accurately. Ongoing advances in the depth and breadth of the Smart Protection Network allows us to look in more places for threat data, and respond to new threats more effectively to secure data wherever it resides. With Trend Micro technology, the quality of mobile security is upgraded to another level and we look forward to this cooperation with CHT to offer consumers a safer digital environment,” said Bob Hung, General Manager of Trend Micro Hong Kong and Taiwan.


Mobile Security Personal Edition: Antivirus protection against malicious apps.

Trend Micro Mobile Security Personal Edition is a cloud-based malware scanner that identifies security risks before they can compromise personal data. It protects consumers with virus and spyware prevention, web filtering, and anti-theft features. In addition, Mobile Security Personal Edition provides parental controls to set web surfing policies and block inappropriate websites.

Since its launch, there have been more than 5,000 downloads of Mobile Security Personal Edition on the Hami Apps store. For 10 consecutive weeks, it holds the record as the number one paid app in all categories and holds download records for high-priced apps on the Hami Apps store. It was also the top seller in a single quarter on the Hami Apps store.

*Note: Mobile App Reputation ratings can avoid the following malwares below:

1.        Spying Tools: Tracks user’s location via monitoring GPS data and sends this to a third party. Cybercriminals track down the location of users

2.        Data Stealer: Steals information stored in the mobile device and sends it to a remote user, Rooter. Stolen information may be used for malicious purposes

3.        Rooter: Gains complete control of the phone, including their functions. Users' mobile devices are exposed to more threats

4.        Malicious Downloader: Downloads other malicious files and apps. Mobile device is vulnerable to more infection

5.        Premium Service Abuser : Subscribes the infected phone to premium services without user consent.: Unnecessary charges for services not authorized by user

6.        Click Fraudster: Mobile devices are abused via clicking online ads without users' knowledge (pay-per-click). Cybercriminals gain profit from these clicks


**Note: Hami Apps, the online application stores, providing customers with all sorts of software and services for Android smartphones. Priced applications are also available. Hami App stores provide a very appealing model for customers to get the software they need safely while trying to get the most from our services.




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