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Trend Micro CEO Eva Chen Named One of 2012’s Top 100 Channel Executives by CRN

Cupertino, Calif., November 09, 2012 –Trend Micro Incorporated (TYO: 4704; TSE: 4704), the global leader in cloud security, announced today that Eva Chen, CEO was named one of CRN’s Top 100 Executives in the category “Innovators” in the IT Channel for 2012.  This annual list salutes the most influential and innovative channel executives in North America.

Eva Chen was recognized as one of the top 25 innovators who are bringing new, game-changing technology to the market and driving huge sales/profits in emerging technologies.

Since its inception in 1988, Eva has spearheaded Trend Micro’s emergence as one of the world’s most innovative and channel-friendly Internet content security companies. Before becoming CEO, Eva served as executive vice president from 1988-1996 and CTO from 1996-2004. Under her direction, Trend Micro has produced a string of industry firsts, from unique products to security management approaches. As a result of her innovative leadership, she was appointed CEO in late 2004.

Trend Micro, a 100 percent channel-driven company, provides the tools, solutions, and services to ensure partner success. In 2008 the company introduced the Trend Micro™ Smart Protection Network™ system, a next-generation cloud-client content security infrastructure designed to protect customers from Web, email, and file threats. In 2009, Trend Micro launched a new SaaS for the Channel program to help educate, incent and enable Trend Micro channel solution partners to sell hosted products.  In 2011, Trend Micro helped accelerate industry-wide virtualization and cloud security with Deep Security and SecureCloud.

Winners were chosen based on nominations from solution providers and ranked executives based on channel influence, effectiveness and visibility, along with business and sales impact. Among the criteria were channel sales volume, channel investment and resources, channel advocacy and visibility, and performance in UBM Channel research projects (including the Annual Report Card and Channel Champions). A panel of UBM Channel editors made the final selections.

“We’re recognizing this year’s Top 100 Executives for their commitment to the channel,” said Kelley Damore, Vice President and Editorial Director for UBM Channel.  “For 2012, our goal was to once again shine a spotlight on the most influential executives in the industry today.  But we also wanted to pay homage to the channel advocates, sales and services leaders, innovators and disrupters. We salute all these leaders for their devotion to the technology channel and their willingness to adopt new strategies and policies in order to drive greater sales for partners, while positioning their own company for future growth.”

Expanded coverage of the 2012 Top 100 Executives will be featured in the November issue of CRN Magazine and online at www.crn.com.

About Trend Micro
Trend Micro Incorporated (TYO: 4704;TSE: 4704), the global cloud security leader, creates a world safe for exchanging digital information with its Internet content security and threat management solutions for businesses and consumers.  A pioneer in server security with over 20 years' experience, we deliver top-ranked client, server and cloud-based security that fits our customers' and partners' needs, stops new threats faster, and protects data in physical, virtualized and cloud environments. Powered by the industry-leading Trend Micro Smart Protection Network cloud computing security infrastructure, our products and services stop threats where they emerge – from the Internet. They are supported by 1,000+ threat intelligence experts around the globe.
Additional information about Trend Micro Incorporated and the products and services are available at Trend Micro.com. This Trend Micro news release and other announcements are available at http://newsroom.trendmicro.com/ . Or follow our news on Twitter at @TrendMicro.

About UBM Channel: (www.ubmchannel.com)
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at www.ubmchannel.com.

UBM plc (www.ubm.com)
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries is organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

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